Wednesday, August 14, 2013

What Is Lead Scoring?

Here's an eye-opening figure for any marketer: a 10 percent increase in lead quality equals a 40 percent increase in sales productivity.

http://ezinearticles.com/?What-Is-Lead-Scoring?&id=7731564

Friday, August 9, 2013

Utilizing Demand Generation Marketing

Demand generation marketing is a collection of marketing processes that aims to build awareness and interest in a company’s products and services.

http://hammesplanning.com/business-info/utilizing-demand-generation-marketing

Wednesday, August 7, 2013