Leads are the bloodline of every business making sales. Lead generation is the primary step of making sales. However B2B demand generation is a much wider concept. Leads are the potential buyers who require your product or service but it’s not necessary for every lead to be a prospect.
http://www.articledirectoryusa.com/article/category/business/sales-teleselling/prospecting-an-important-element-of-b2b-demand-generation/
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