Few businesses can be all things to all people, nor should they. Without a narrow target market, you can’t possibly hit your mark. As a result, your marketing efforts will be unfocused and less likely to resonate with anybody. Rather than wasting your precious marketing budget on a mishmash of ads in the hopes that one will connect with someone out there, try this: narrow your target market.
http://mxk10.blogspot.com/2013/05/how-to-narrow-your-target-market.html
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